BRIEF
Customers were complaining about 2G/3G internet data speeds. MTN launched 4G LTE. They wanted a Campaign that will introduce 4G LTE and also educate customers about the benefits of 4G LTE compared to 2G/3G. Encourage Customers to switch to 4G LTE because 4G promises better Internet speed. That way, customers can now download large files in no time, stream music videos and HD movies without buffering and upload pictures fast.
Educational Print
Conceptual TVC
Conceptual Print
Conceptual Outdoor
Promotional Material
Credits:
Agency: MetropolitaRepublic
Executive Creative Director: Roger Tavares
Creative Director: Kushalan Chetty
Art Director: Zamani Thwala
Copywriter: Qiniso Dlamini
